We have mortgages, kids who need schooling, and bills to pay. They say money can’t buy you happiness, but it can remove a great deal of stress from your daily life.
After struggling (or even thriving) at the helm of a craft brewery, it’s very tempting to take the money and run. No more worrying about making payroll, supply scarcity, increasing competition, new breweries poaching your employees, and the big one – at some point the Big Beer machine is going to make a push into your crafty little world and some breweries (maybe yours) will be crushed in the gears.
It’s like in the Terminator movies – you know SkyNet will soon become self-aware, and when it does, the robots will change everything. Your survival is anything but certain.
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